COOKIES IN THE ONLINE STORE AND ANALYTICS
1. Cookies are small pieces of information in the form of text files sent by a server and stored on the device of the person visiting the Online Store (e.g., on the hard drive of a computer, laptop, or on a smartphone’s memory card—depending on the device used by the visitor to our Online Store). Detailed information about cookies, as well as the history of their development, can be found, among other places, here: https://pl.wikipedia.org/wiki/HTTP_cookie.2. In the Privacy Policy, the Controller provides a range of information regarding the use of cookies on the Online Store website, their types and purposes, as well as how to manage them using, for example, web browser settings and/or the cookie management tool available on the Online Store website. The Controller encourages you to use the cookie management tool available on the Online Store’s website, which allows you to easily and actively manage cookies while using the Online Store’s website; if this tool is unavailable, please review the information below regarding, among other things, managing cookies from within your browser.
3. Cookies that may be sent by the Online Store’s website can be categorized into different types based on the following criteria:
| Based on their source: | Depending on how long they are stored on the device of a visitor to the Online Store: | Based on their purpose: |
| 1) in-house (created by the Controller’s Online Store) and 2) belonging to third parties (other than the Controller) |
1) session cookies (stored until you log out of the Online Store or close your web browser) and 2) persistent cookies (stored for a specified period of time, defined by the parameters of each file, or until manually deleted) |
1) essential (enabling the proper functioning of the Online Store website), 2) functional/preference-based (enabling the Online Store website to be tailored to the visitor’s preferences), 3) analytical and performance cookies (collecting information about how the Online Store website is used), 4) marketing, advertising, and social media (collecting information about the visitor to the Online Store website in order to display ads to that person, personalize them, measure effectiveness, and conduct other marketing activities, including on websites separate from the Online Store website, such as social media platforms or other sites belonging to the same advertising networks as the Online Store) |
Purposes of using cookies on the Controller’s Online Store to identify users as logged in to the Online Store and to indicate that they are logged in (strictly necessary cookies) to remember the products added to the shopping cart for the purpose of placing an order (essential cookies) to store data from completed Order Forms, surveys, or login credentials for the Online Store (necessary and/or functional/preference cookies) to customize the content of the Online Store to the User’s individual preferences (e.g., regarding colors, font size, and page layout) and to optimize the User’s experience on the Online Store (functional/preference cookies) to collect anonymous statistics on how the Online Store is used (analytical and performance cookies) displaying advertisements, limiting the number of ad impressions, and excluding ads the User is not interested in measuring ad effectiveness and personalizing ads, i.e., analyzing the behavioral characteristics of visitors to the Online Store through anonymous analysis of their activities (e.g., repeated visits to specific pages, keywords, etc.) in order to create a profile of them and deliver ads tailored to their anticipated interests, even when they visit other websites within the advertising networks of Google Ireland Ltd. and Facebook, i.e., Meta Platforms Ireland Ltd. (marketing, advertising, and social media cookies)
5. You can check which cookies are currently being sent by the Online Store’s website, regardless of your web browser, using tools available at websites such as https://www.cookiemetrix.com or https://www.cookie-checker.com.
6. By default, most web browsers available on the market accept cookies. Users can configure cookie settings through their own web browser settings. This means that you can, for example, partially restrict (e.g., temporarily) or completely disable the ability to store cookies—in the latter case, however, this may affect certain functionalities of the Online Store (for example, it may not be possible to complete the Order process via the Order Form because the Products in the shopping cart are not saved during the subsequent steps of placing the Order).
7. Your web browser’s cookie settings are essential for consenting to the use of cookies by our Online Store—in accordance with applicable regulations, such consent may also be given through your web browser settings. Detailed information on changing cookie settings and deleting cookies yourself in the most popular web browsers is available in the browser’s help section and on the following pages (just click on the link):
in Chrome
in Firefox
in Opera
in Safari
in Microsoft Edge
8. Google Analytics, Google Tag Manager, Google Search Console
8.1. The Controller may use the services of Google Analytics, GA4, Google Tag Manager, and Google Search Console, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), in the Online Store.
8.2. Google Analytics and GA4 help the Controller maintain statistics and analyze traffic on the Online Store. The collected data is processed within the scope of the above services to generate statistics that assist in the administration of the Online Store and the analysis of traffic on the Online Store. It is possible for a user to easily block the sharing of information about their activity on the Online Store website with Google Analytics—for this purpose, for example, you can install a browser add-on provided by Google Ireland Ltd., available here: https://tools.google.com/dlpage/gaoptout?hl=pl.
8.3. Google Search Console helps the Controller monitor traffic on the Online Store website, optimize its ranking in Google search results, and make informed decisions regarding the website’s presentation in search results. The Controller may use the information provided by Search Console to make technical decisions regarding the website and for advanced marketing analysis in conjunction with other Google tools. Further information regarding Google Search Console can be found at the following web address: https://support.google.com/webmasters/answer/9128668.
8.4. Google Tag Manager is a tag management system for other analytics and marketing tools, such as Google Analytics. For more information about Google Tag Manager, please visit https://support.google.com/tagmanager/answer/6102821.
9. In connection with the Controller’s use of advertising and analytics services provided by Google Ireland Ltd. in the Online Store, the Controller notes that full information regarding the rules for processing data of visitors to the Online Store (including information stored in cookies) by Google Ireland Ltd. is available in the Google Privacy Policy at the following web address: https://policies.google.com/technologies/partner-sites. The Controller may use the Meta Pixel service provided by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) in the Online Store. This service helps the Controller measure the effectiveness of advertisements, understand the actions taken by visitors to the Online Store, and display targeted advertisements to those visitors. Detailed information about how the Meta Pixel works can be found at the following web address: https://www.facebook.com/business/help/742478679120153?helpref=page_content.
10. You can manage the Meta Pixel through the ad settings in your Facebook.com account: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen